Lego Invests In Creating Sustainable Plastic Bricks
By Plastics News Report- Published on June 19, 2015 by PlasticsNews
Lego A/S will invest 1 billion Danish krone ($152.3 million) and hire more than 100 employees as it looks for sustainable materials to replace ABS used in its bricks, by 2030.
The Billund, Denmark-based toymaker announced the investment June 16.
The company will create the Lego Sustainable Materials Center at its headquarters. The effort will include current Lego employees, but the company also expects to recruit more than 100 materials specialists during the coming years.