Can Products Be Convenient Without Being Wasteful?
By Caitlin Kauffman- Published on April 1, 2015 by Sustainable Brands
Selling a product in today’s world is not just about quality and price point anymore. Packaging has become a key factor in the way companies sell products, and specifically, how (if at all) they are making packaging more sustainable. What companies want to know now is if consumers take their carbon footprint into account when buying products and how they respond when companies make an effort to create more sustainable packaging for their products.
In a recent conversation with sustainability consultant Candace Hodder and professor of Supply Chain Management at Arizona State University’s W.P. Carey School of Business, Kevin Dooley, AirTalk’s Larry Mantle addressed how companies can provide convenience to consumers without inundating landfills.