Plastic Disclosure Project

Plasticity Forum at RIO+20 - NY Times

By Bettina Wassener

- Published on June 6, 2012 by New York Times

A group of environmentalists and entrepreneurs is looking for ideas on how to “capture gold” — that is, how to collect and convert plastic waste into new plastic or fuel.

O.K., describing plastic waste as potential “gold” may be overdoing it. But the campaigners say that publicizing the notion that plastic is worth something may help reduce the amount of waste that ends up in oceans and the bellies of sea creatures.

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